Monthly sessions

Live Group Training

We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles, who can share their experiences and methods for overcoming marketing challenges.

Sign up for the full 12 months

The Complete Learning Experience

Complete your digital marketing skillset by choosing the Optix Digital Academy Annual plan. Digital Marketing covers a range of topics and whilst they’re closely linked, unfortunately knowing one doesn’t mean you know them all! The more confidence you have with each area of digital marketing, the better your strategy, and more importantly, the better your results will be.

Learn live from an industry expert

Develop skills for a diverse digital marketing strategy

Build relationships with professionals in similar roles

Walk through real-life examples and ask questions

£250.00
For Multiple
Bookings
Single sessions are £300.00 per course.

A broad overview of digital marketing tactics and strategy. Each topic will cover the basics in terms of theory and uses, real-life applications, and how to implement them back in the office and offer multiple chances to practice with interactive exercises. With the Foundation sessions, you'll be required to do around 3 hours of home learning (video-based) before the live session where we'll hone in on what you've learned and focus on practice and questions. 

Creating Personas
14th January, 2025

Considering ideal target clients using personas allows you to maintain consistency across the business.

Video Marketing
11th February, 2025

Grow awareness, get more engagement and share messaging that resonates long after it's been seen.

PPC (Search)
12th March, 2025

Make the most of your marketing budget and target searches that will result in conversions and sales.

SEO
8th April, 2025

Get discovered for the things you do. Beat competitors and get traffic from search engines to your site.

PPC (Remarketing and Display)
14th May, 2025

Reach your defined audience at different stages of their buyers journey to increase your conversions.

Introduction to GA4
10th June, 2025

Google Analytics ain't what it used to be. Stay ahead of your competitors and learn how to navigate GA4 to interpret your data and make better, data-led decisions.

Content Marketing
15th July, 2025

Create strategies that gets results by delivering relevant and useful content to your defined personas.

Email Marketing
12th August, 2025

Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.

Social Media
16th September, 2025

Social Media isn't about selling. Create a positive experience for a defined audience to actively engage.

Local SEO
14th October, 2025

Improve local visibility for your defined audience to drive local customers to action both online and instore.

CRO and UX
11th November, 2025

Design choices you make impact your success. Optimise website user experience to improve conversions.

Digital Strategy
2nd December, 2025

Create a roadmap to success, manage task ownership and use the right tools to get the results you need.

£300.00
For Multiple
Bookings
Single sessions are £350.00 per course.

A deeper dive into the more complex world of digital marketing tactics and strategy. Each topic will quickly consolidate basic principles before moving on to more complex elements. You can expect real-life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depending on the topic. 

Developing an Outreach and Link Building Strategy
10th December, 2024

An SEO challenge that's also the most rewarding: improve visibility by gaining authoritative links. Learn how to develop an effective outreach and link-building strategy and increase your domain authority today. 

Building Personas from Online Data
28th January, 2025

Use data from your business to build an accurate persona to improve the effectiveness of your marketing.

Complete a Content Review and Creating Content Which Converts
25th February, 2025

Audit the content on your website to identify strengths and develop content that drives conversions.

Developing Your Email Strategy And Building Automations
25th March, 2025

Build an email marketing strategy that works for you with automation in place, keeping recipients engaged.

Building A Time Sensitive Creative Campaign
22nd April, 2025

Pool your expertise and leverage your channels to build a shorter, fixed-time campaign that nets results.

YouTube Strategy
27th May, 2025

Build a YouTube strategy and optimise your channel to get discovered and grow positive engagements.

Paid Social Media
24th June, 2025

Successful social media strategy uses organic and paid campaigns to share messaging and win new business.

PPC (Intermediate)
30th July, 2025

Build and implement dynamic search ads and optimise your account to maximise your budget and conversions.

Proven Techniques For E-commerce Sales And Lead Gen Enquiries
27th August, 2025

Maximise your ecommerce profitability and develop strategies and techniques to grow online enquiries.

Mastering GA4 And Reporting Success - Conversions, Ecommerce and Apps
30th September, 2025

Take your GA4 skills to the next level and discover how to showcase success internally through clear reporting. Learn how to get the most out of GA4 and showcase the results in the best way possible.

Google Tag Manager for Enhanced Reporting
28th October, 2025

Take your GA to the next level with Google Tag Manager - track users and actions with precision.

Technical SEO And Schema Markup
25th November, 2025

Implement technical SEO techniques, review your Core Web Vitals and improve your search visibility.

Interested?

Reserve your place today!

Open quote marks

I wouldn't hesitate to recommend this course. It was great to learn the 'how to' of this topic from a chap who really knows his stuff. The practical challenge also helped consider the ways to use all that he shared. 

Anonymous

Attended Email Marketing (Foundation)