All New for 2026

Live Group Creative and Digital Marketing Training

We run one new Academy session each month, offering a complete and holistic introduction to the most important areas of modern marketing.
Each session brings together professionals from across industries to explore a key marketing discipline in depth - from strategy and performance to content, analytics, and creativity.

Sessions are delivered live over Zoom from 9:30 am to noon, with short breaks throughout. You’ll take part in breakout rooms to test your learning and finish with a final activity to bring everything together.

Our live format is designed to help you learn directly from Optix experts, ask questions in real time, and share ideas with peers who face similar marketing challenges.

Sign up for the full 12 months

The Complete Learning Experience

Build your confidence and capability across every area of marketing with the all-new Optix Digital Academy 2026 programme.
Across 12 months, you’ll develop a rounded understanding of how strategy, creativity, data, and delivery come together to create effective marketing.

Each session is led by a member of the Optix team, offering practical insights, real-life examples, and takeaways you can apply straight away in your role.

Book now using our online booking form to secure your place for 2026.

Alongside our monthly live sessions, 2026 also introduces Lightning Talks - shorter, insight-driven sessions designed to share emerging trends and ideas in digital marketing. These sessions are less hands-on but ideal for staying ahead of the curve on fast-developing topics.

Upcoming Lightning Talks:

February: Search in 2026
April: AI in Marketing
(More titles to be announced soon.)

Lightning Talks are delivered live via Zoom and last up to 1 hour. For more information, contact xenia@optixsolutions.co.uk.

Learn live from an industry expert

Develop skills for a diverse digital marketing strategy

Build relationships with professionals in similar roles

Walk through real-life examples and ask questions

£120.00

For Multiple
Bookings

Single sessions are £120.00 per course.

The Optix Digital Academy 2026 delivers a full year of marketing development through 12 monthly live sessions.
Each one focuses on a specific discipline - from content marketing, PPC, and analytics to creative strategy and AI in marketing - helping you strengthen both your technical and strategic skills.

Sessions are designed to balance learning and application. You’ll be guided through theory, take part in interactive breakout exercises, and leave with practical ideas to implement immediately.

The new 2026 curriculum also introduces our first-ever Creative session in May, broadening the Academy’s scope beyond Digital Marketing to include visual storytelling and brand communication.

All sessions are delivered live via Zoom from 9:30 am to noon, including breaks and a collaborative final activity to consolidate learning.

Keep an eye out for our new Lightning Talks, delivered throughout the year to explore emerging trends and innovation across digital and creative marketing.

Book Now

Personas

27th January, 2026

Using data-driven personas helps you identify your ideal target clients and maintain consistency across your business, improving the overall effectiveness of your marketing.

Led by Jack Warne - Head of Digital, Optix Solutions.

Content Marketing

24th February, 2026

Learn how to review your existing content and create strategies that get results. We look at delivering relevant, useful and creative content using text, imagery and video assets that make a meaningful impact.

Led by Barnaby St Anton - Digital Marketing Manager, Optix Solutions.

Google Ads (PPC)

24th March, 2026

Make the most of your Google Ads budget and target searches that will result in conversions and sales. Learn about campaign types, bid strategies, best practices and tracking leads.

Led by Sophie Hancox - Senior Digital Marketing Manager - Paid Lead, Optix Solutions.

Search (SEO and GEO and AEO)

28th April, 2026

Discover how search engines have evolved and how to make sure your website and content can be found in the current world of Search.

Led by Joe Caley - Senior Digital Marketing Manager - SEO Lead, Optix Solutions.

Visual Communication

19th May, 2026

Understand how strategic design and visual communication is used to support your brand message and influence audience perception. You’ll learn how to align your brand’s visual identity with what you want people to think and feel.

Led by Sam Skinner - Creative Lead, Optix Solutions

Analytics - GA4 And GTM

30th June, 2026

Learn how navigate GA4 to find and interpret the website data that’s important to your business and set up custom measurements with Google Tag Manager.

Led by Samantha Smith - Senior Digital Marketing Manager - Data Lead, Optix Solutions.

Social Media Strategy and Paid Social Media

28th July, 2026

Social Media isn't always about selling. Discover how to engage your followers, grow your audience, and advertise effectively with a targeted social media strategy and best practice.

Led by Barnaby St Anton - Digital Marketing Manager, Optix Solutions.

E-commerce and Lead Gen - CRO & UX

25th August, 2026

Learn how to optimise your website for more conversions and accurately track leads beyond the form submission. Connect marketing performance with actual sales outcomes to build a real picture of your online activity.

Led by Graham Taylor - Senior Digital Marketing Manager, Optix Solutions.

Building A Time Sensitive Creative Campaign

29th September, 2026

Learn how to plan, create, and execute time-sensitive campaigns that deliver impact, from developing the creative concept and preparing assets to managing live execution and post-campaign follow-up for maximum results.

Led by Barnaby St Anton - Digital Marketing Manager, Optix Solutions.

Link Building and Digital PR

27th October, 2026

Combine link building and digital PR to boost search visibility, with practical strategies for getting high-quality backlinks with impactful, newsworthy content and outreach.

Led by Joe Caley - Senior Digital Marketing Manager - SEO Lead, Optix Solutions.

From Metrics to Meaning: Demonstrating Success with Marketing Data

24th November, 2026

Turn marketing data into a compelling story of success! This session shows you how to visualise performance, highlight impact, and communicate results in a way that engages stakeholders and drives smarter decisions.

Led by Samantha Smith - Senior Digital Marketing Manager - Data Lead, Optix Solutions.

Ai in Marketing / Digital Strategy

8th December, 2026

Explore how Generative AI tools can be used by marketing professionals, with practical guidance on best practices, common pitfalls, and ways to get the most value while maintaining human creativity and strategic control.

Led by Samantha Smith - Senior Digital Marketing Manager - Data Lead, Optix Solutions.

£300.00

For Multiple
Bookings

Single sessions are £350.00 per course.

A deeper dive into the more complex world of digital marketing tactics and strategy. Each topic will quickly consolidate basic principles before moving on to more complex elements. You can expect real-life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depending on the topic.

Book Now

Interested?

Reserve your place today!

"We'd would like to give a massive thank you to Optix Academy for providing a valuable and insightful GA4 training session for our content marketing agency. Samantha was personal yet professional in her approach and worked with us to provide a completely bespoke training course that was fit for purpose. The concise and practical GA4 training session has provided confidence within our team that we now look forward to applying in real time with our clients."

Anonymous

Attended GA4 Session (Bespoke)