Complete your digital marketing skillset by choosing the Optix Digital Academy Annual plan. Digital Marketing covers a range of topics and whilst they’re closely linked, unfortunately knowing one doesn’t mean you know them all! The more confidence you have with each area of digital marketing, the better your strategy, and more importantly, the better your results will be.
Monthly sessions
Live Group Training
We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles, who can share their experiences and methods for overcoming marketing challenges.
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Sign up for the full 12 months
The Complete Learning Experience
Learn live from an industry expert
Develop skills for a diverse digital marketing strategy
Build relationships with professionals in similar roles
Walk through real-life examples and ask questions
£250.00
For Multiple
Bookings
Bookings
Single sessions are
£300.00 per course.
A broad overview of digital marketing tactics and strategy. Each topic will cover the basics in terms of theory and uses, real-life applications, and how to implement them back in the office and offer multiple chances to practice with interactive exercises. With the Foundation sessions, you'll be required to do around 3 hours of home learning (video-based) before the live session where we'll hone in on what you've learned and focus on practice and questions.
Introduction to GA4
13th June, 2023
From July 2023, Google Analytics 4 will be the ONLY Google Analytics. Get ahead of your competitors and learn how to navigate GA4 to find and interpret the data that’s important to your business.
SEO
11th July, 2023
Get discovered online. Beat competitors and get traffic from search engines to your site.
Email Marketing
15th August, 2023
Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.
Social Media
12th September, 2023
Social Media isn't about selling. Create a positive experience for a defined audience to actively engage.
Local SEO
10th October, 2023
Improve local visibility for your defined audience to drive local customers to take action both online and in-store.
CRO and UX
14th November, 2023
Design choices will impact your success. Make sure to optimise your website with user experience in mind to increase conversions.
Digital Strategy
5th December, 2023
Create a roadmap to success, manage task ownership and use the right tools to get the results you need.
Creating Customer Personas
16th January, 2024
Do you really know who your audience is? It's vital that you create detailed customer personas, so you can direct your marketing efforts to the right audience and generate relevant results.
Video Marketing
6th February, 2024
Video is one of the best ways to promote your company, grow awareness and get more engagement. Create and share content that has an enduring impact, long after it's been seen.
PPC (Search)
12th March, 2024
Make the most of your marketing budget and target searches that will result in conversions and sales.
Content Marketing
9th April, 2024
Create strategies that gets results by delivering relevant and useful content to your defined personas.
PPC (Remarketing and Display)
28th May, 2024
Reach your defined audience at different stages of their buyers journey to increase your conversions.
£300.00
For Multiple
Bookings
Bookings
Single sessions are
£350.00 per course.
A deeper dive into the more complex world of digital marketing tactics and strategy. Each topic will quickly consolidate basic principles before moving on to more complex elements. You can expect real-life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depending on the topic.
Mastering GA4 and Reporting Success - Conversions, Ecommerce and Apps
27th June, 2023
Take your GA4 skills to the next level and discover how to showcase success internally through clear reporting. Learn how to get the most out of GA4 and showcase the results in the best way possible.
Dynamic Search Ads and Search Network Account Optimisation
25th July, 2023
Build and implement dynamic search ads and optimise your account to maximise your budget and conversions.
Proven Techniques for E-commerce Sales and Lead Gen Enquiries
29th August, 2023
Maximise your ecommerce profitability and develop strategies and techniques to grow online enquiries.
Paid Social Media
26th September, 2023
Successful social media strategy uses organic and paid campaigns to share messaging and win new business.
How Google Tag Manager can Enhance your Reporting
24th October, 2023
Take your GA to the next level with Google Tag Manager - learn how to track users and actions with precision and ensure your reporting is as accurate as it can be.
Developing your YouTube Strategy
28th November, 2023
Build a YouTube strategy and optimise your channel to get discovered and grow positive engagements.
Developing an Outreach and Link Building Strategy
12th December, 2023
An SEO challenge that's also the most rewarding: improve visibility by gaining authoritative links. Learn how to develop an effective outreach and link-building strategy and increase your domain authority today.
Building Personas from Online Data
23rd January, 2024
Use data from your business to build an accurate persona, in order to improve the effectiveness of your marketing.
Complete a Content Review and Creating Content Which Converts
20th February, 2024
Audit the content on your website to see how to best improve it, and develop content that drives conversions.
Developing your Email Strategy and Building Automations
26th March, 2024
Build an email marketing strategy that works for you with automation in place, keeping recipients engaged and your conversion rates keep climbing.
Building a Time Sensitive Creative Campaign
23rd April, 2024
Pool your expertise and leverage your channels to build a shorter, fixed-time campaign that nets results.
Technical SEO and Schema Markup
14th May, 2024
Implement technical SEO techniques, review your Core Web Vitals and improve your search visibility.
Interested?
Reserve your place today!
Really appreciate the practical takeaways, such as the planning sheet and also specific apps and software I can use.
Anonymous
Attended Video Marketing (Foundation)