Complete your digital marketing skillset by choosing the Optix Digital Academy Annual plan. Digital Marketing covers a range of topics and whilst they’re closely linked, unfortunately knowing one doesn’t mean you know them all! The more confidence you have with each area of digital marketing, the better your strategy, and more importantly, the better your results will be.
Monthly sessions
Live Group Training
We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles, who can share their experiences and methods for overcoming marketing challenges.
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Sign up for the full 12 months
The Complete Learning Experience
Learn live from an industry expert
Develop skills for a diverse digital marketing strategy
Build relationships with professionals in similar roles
Walk through real-life examples and ask questions
£250.00
For Multiple
Bookings
Bookings
Single sessions are
£300.00 per course.
A broad overview of digital marketing tactics and strategy. Each topic will cover the basics in terms of theory and uses, real-life applications, and how to implement them back in the office and offer multiple chances to practice with interactive exercises. With the Foundation sessions, you'll be required to do around 3 hours of home learning (video-based) before the live session where we'll hone in on what you've learned and focus on practice and questions.
Digital Strategy
3rd December, 2024
Create a roadmap to success, manage task ownership and use the right tools to get the results you need.
Creating Personas
14th January, 2025
Considering ideal target clients using personas allows you to maintain consistency across the business.
Video Marketing
11th February, 2025
Grow awareness, get more engagement and share messaging that resonates long after it's been seen.
PPC (Search)
12th March, 2025
Make the most of your marketing budget and target searches that will result in conversions and sales.
SEO
8th April, 2025
Get discovered for the things you do. Beat competitors and get traffic from search engines to your site.
PPC (Remarketing and Display)
14th May, 2025
Reach your defined audience at different stages of their buyers journey to increase your conversions.
Introduction to GA4
10th June, 2025
Google Analytics ain't what it used to be. Stay ahead of your competitors and learn how to navigate GA4 to interpret your data and make better, data-led decisions.
Content Marketing
15th July, 2025
Create strategies that gets results by delivering relevant and useful content to your defined personas.
Email Marketing
12th August, 2025
Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.
Social Media
16th September, 2025
Social Media isn't about selling. Create a positive experience for a defined audience to actively engage.
Local SEO
14th October, 2025
Improve local visibility for your defined audience to drive local customers to action both online and instore.
CRO and UX
11th November, 2025
Design choices you make impact your success. Optimise website user experience to improve conversions.
£300.00
For Multiple
Bookings
Bookings
Single sessions are
£350.00 per course.
A deeper dive into the more complex world of digital marketing tactics and strategy. Each topic will quickly consolidate basic principles before moving on to more complex elements. You can expect real-life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depending on the topic.
Developing your YouTube Strategy
26th November, 2024
Build a YouTube strategy and optimise your channel to get discovered and grow positive engagements.
Developing an Outreach and Link Building Strategy
10th December, 2024
An SEO challenge that's also the most rewarding: improve visibility by gaining authoritative links. Learn how to develop an effective outreach and link-building strategy and increase your domain authority today.
Building Personas from Online Data
28th January, 2025
Use data from your business to build an accurate persona to improve the effectiveness of your marketing.
Complete a Content Review and Creating Content Which Converts
25th February, 2025
Audit the content on your website to identify strengths and develop content that drives conversions.
Developing Your Email Strategy And Building Automations
25th March, 2025
Build an email marketing strategy that works for you with automation in place, keeping recipients engaged.
Building A Time Sensitive Creative Campaign
22nd April, 2025
Pool your expertise and leverage your channels to build a shorter, fixed-time campaign that nets results.
YouTube Strategy
27th May, 2025
Build a YouTube strategy and optimise your channel to get discovered and grow positive engagements.
Paid Social Media
24th June, 2025
Successful social media strategy uses organic and paid campaigns to share messaging and win new business.
PPC (Intermediate)
30th July, 2025
Build and implement dynamic search ads and optimise your account to maximise your budget and conversions.
Proven Techniques For E-commerce Sales And Lead Gen Enquiries
27th August, 2025
Maximise your ecommerce profitability and develop strategies and techniques to grow online enquiries.
Mastering GA4 And Reporting Success - Conversions, Ecommerce and Apps
30th September, 2025
Take your GA4 skills to the next level and discover how to showcase success internally through clear reporting. Learn how to get the most out of GA4 and showcase the results in the best way possible.
Google Tag Manager for Enhanced Reporting
28th October, 2025
Take your GA to the next level with Google Tag Manager - track users and actions with precision.
Interested?
Reserve your place today!
"The Optix session was really informative and helpful in guiding us through the new look GA4. I learnt a lot during the workshop and found the practical tasks particularly helpful for putting the theory into practise. Sam presented brilliantly and gave us plenty of opportunity to ask questions if there was anything we didn’t understand. I came away from the session feeling much more confident as a result of having attended the workshop."
Vicky Walmsley, from TALKWORKS
Attended GA4 Session (Foundation)