Monthly sessions

Live Group Training

We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles who can share their experiences and methods for overcoming marketing challenges.

Sign up for the full 12 months

The Complete Curriculum Experience

Complete your digital marketing skillset by choosing the Optix Digital Academy Annual plan. Digital Marketing covers a range of topics and whilst they’re closely linked, unfortunately knowing one doesn’t mean you know them all. The more confidence you have with each area of digital marketing, the better your strategy, and more importantly, your results will be.

Learn live from an industry expert

Develop skills for a diverse digital marketing strategy

Build relationships with professionals in similar roles

Walk through real life examples and ask questions

For Multiple
Single sessions are £300.00 per course.

A broad overview of digital marketing tactics and strategy. Each topic will cover the basics in terms of theory and uses, real life applications, how to implement back in the office and multiple chances to practice with interactive exercises. With the foundation sessions, you'll be required to do around 3 hours of home learning (video based) before the live session where we'll hone in on what you've learnt and focus on practice and questions. 

Video Marketing
8th February, 2022

Grow awareness, get more engagement and share messaging that resonates long after it's been seen.

PPC (Search)
15th March, 2022

Make the most of your marketing budget and target searches that will result in conversions and sales.

Content Marketing
12th April, 2022

Create strategies that gets results by delivering relevant and useful content to your defined personas.

PPC (Remarketing and Display)
10th May, 2022

Reach your defined audience at different stages of their buyers journey to increase your conversions.

Social Media
14th June, 2022

Social Media isn't about selling. Create a positive experience for a defined audience to actively engage.

12th July, 2022

Get discovered for the things you do. Beat competitors and get traffic from search engines to your site.

Email Marketing
16th August, 2022

Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.

Data & Reporting
13th September, 2022

Use data to discover how people engage with your campaigns and website, and use this to improve results.

Local SEO
11th October, 2022

Improve local visibility for your defined audience to drive local customers to action both online and instore.

CRO and UX
15th November, 2022

Design choices will impact your success. Make sure to optimise website user experience to increase conversions.

Digital Strategy
6th December, 2022

Create a roadmap to success, manage task ownership and use the right tools to get the results you need.

For Multiple
Single sessions are £350.00 per course.

A deeper dive into the more complex digital marketing tactics and strategy. Each topic will quickly consolidate beginner learning before moving onto more complex elements. You can expect real life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depening on the topic. 

Building Personas from Online Data
25th January, 2022

Use data from your business to build an accurate persona to improve the effectiveness of your marketing.

Complete a Content Review and Creating Content Which Converts
22nd February, 2022

Audit the content on your website to identify strengths and develop content that drives conversions.

Developing your Email Strategy and Building Automations
29th March, 2022

Build an email marketing strategy that works for you with automation in place, keeping recipients engaged.

Building a Time Sensitive Creative Campaign
26th April, 2022

Pool your expertise and leverage your channels to build a shorter, fixed-time campaign that nets results.

Technical SEO and Schema Markup
24th May, 2022

Implement technical SEO techniques, review your Core Web Vitals and improve your search visibility.

Paid Social Media
28th June, 2022

Successful social media strategy uses organic and paid campaigns to share messaging and win new business.

Dynamic Search Ads and Search Network Account Optimisation
26th July, 2022

Build and implement dynamic search ads and optimise your account to maximise your budget and conversions.

Proven Techniques for E-commerce Sales and Lead Gen Enquiries
30th August, 2022

Maximise your ecommerce profitability and develop strategies and techniques to grow online enquiries.

Google Analytics Dashboards and Reporting
27th September, 2022

Showcase success internally through clear reporting to get company-wide buy in to marketing activity.

How Google Tag Manager can Enhance your Reporting
25th October, 2022

Take your GA to the next level with Google Tag Manager - track users and actions with precision.

Developing your YouTube Strategy
29th November, 2022

Build a YouTube strategy and optimise your channel to get discovered and grow positive engagements.

Developing an Outreach and Link Building Strategy
13th December, 2022

An SEO challenge that's also the most rewarding: improve visibility by gaining authoratitive links.


Save your seat today!

Open quote marks

I wouldn't hesitate to recommend this course. It was great to learn the 'how to' of this topic from a chap who really knows his stuff. The practical challenge also helped consider the ways to use all that he shared. 


Attended Email Marketing (Foundation)