Complete your digital marketing skillset by choosing the Optix Digital Academy Annual plan. Digital Marketing covers a range of topics and whilst they’re closely linked, unfortunately knowing one doesn’t mean you know them all! The more confidence you have with each area of digital marketing, the better your strategy, and more importantly, the better your results will be.
Monthly sessions
Live Group Training
We run live sessions each month for both foundation and intermediate learners, bringing together like-minded and enthusiastic professionals who learn better through direct contact with a marketing expert. It’s a chance to navigate topics and problem solve alongside others in similar roles, who can share their experiences and methods for overcoming marketing challenges.
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Sign up for the full 12 months
The Complete Learning Experience
Learn live from an industry expert
Develop skills for a diverse digital marketing strategy
Build relationships with professionals in similar roles
Walk through real-life examples and ask questions
£250.00
For Multiple
Bookings
Bookings
Single sessions are
£300.00 per course.
A broad overview of digital marketing tactics and strategy. Each topic will cover the basics in terms of theory and uses, real-life applications, and how to implement them back in the office and offer multiple chances to practice with interactive exercises. With the Foundation sessions, you'll be required to do around 3 hours of home learning (video-based) before the live session where we'll hone in on what you've learned and focus on practice and questions.
Introduction to GA4
10th June, 2025
Google Analytics ain't what it used to be. Stay ahead of your competitors and learn how to navigate GA4 to interpret your data and make better, data-led decisions.
Content Marketing
15th July, 2025
Create strategies that gets results by delivering relevant and useful content to your defined personas.
Email Marketing
12th August, 2025
Email is more than mailshots. Develop meaningful relationships that lead to a big return on investment.
Social Media
16th September, 2025
Social Media isn't about selling. Create a positive experience for a defined audience to actively engage.
Local SEO
14th October, 2025
Improve local visibility for your defined audience to drive local customers to action both online and instore.
CRO and UX
11th November, 2025
Design choices you make impact your success. Optimise website user experience to improve conversions.
Digital Strategy
2nd December, 2025
Create a roadmap to success, manage task ownership and use the right tools to get the results you need.
£300.00
For Multiple
Bookings
Bookings
Single sessions are
£350.00 per course.
A deeper dive into the more complex world of digital marketing tactics and strategy. Each topic will quickly consolidate basic principles before moving on to more complex elements. You can expect real-life examples and interactive exercises to support learning. These sessions are entirely live, although we may send some pre-reading depending on the topic.
Paid Social Media
24th June, 2025
Successful social media strategy uses organic and paid campaigns to share messaging and win new business.
PPC (Intermediate)
30th July, 2025
Build and implement dynamic search ads and optimise your account to maximise your budget and conversions.
Proven Techniques For E-commerce Sales And Lead Gen Enquiries
27th August, 2025
Maximise your ecommerce profitability and develop strategies and techniques to grow online enquiries.
Mastering GA4 And Reporting Success - Conversions, Ecommerce and Apps
30th September, 2025
Take your GA4 skills to the next level and discover how to showcase success internally through clear reporting. Learn how to get the most out of GA4 and showcase the results in the best way possible.
Google Tag Manager for Enhanced Reporting
28th October, 2025
Take your GA to the next level with Google Tag Manager - track users and actions with precision.
Technical SEO And Schema Markup
25th November, 2025
Implement technical SEO techniques, review your Core Web Vitals and improve your search visibility.
Developing an Outreach and Link Building Strategy
9th December, 2025
An SEO challenge that's also the most rewarding: improve visibility by gaining authoritative links.
Interested?
Reserve your place today!
Great content. Handouts really helpful. Good balance of presenting and interactive content. Nice mix of people and companies in the group. Personas are a great starting topic.
Anonymous
Attended Personas (Foundation)