Training for the newest Google Analytics
Delivering Digital Marketing Training
Optix Digital Academy
Digital Marketing courses and training to give you the knowledge, skills and confidence to build your own marketing campaigns.
3 Ways to learn
Created by experts, delivered by people.
Training by Industry Experts
Our courses have been developed for you. The Optix Digital Academy has been developed so that you can learn core digital marketing skills to start using today. Digital Marketing is an essential component of every successful business and our courses will give you the strategies and know-how to outperform your competitors and grow your business online.
Learn your way; online, in live group sessions, or bespoke classes. Everyone learns in a different way which is why we've created 3 learning paths. Online classes mean you can learn at your own pace, whilst live group sessions mean you can bounce ideas around and receive personalised feedback. Bespoke classes can be 1:1 or in a group, and are tailored to your needs, and delivered directly to you.
Flexible Learning
3 Ways to Learn
Online
Learn online with video explainers, on-screen platform walkthroughs, case studies, examples, and challenging activities to keep you on your toes.
Live
Learn in a group of like-minded and enthusiastic marketers from a live trainer. Bounce ideas around, discover new approaches, and tackle group challenges.
Bespoke
Either 1:1 or in a group, if you need something a little more tailored to you and your business, we can offer bespoke our courses for you, targeting key areas to develop.
Our online courses are designed for you to pick up and learn when you want to. If you're the type of person who doesn't need that 'in the room' element, and you prefer to learn at your own pace, these courses are for you. Our team has created a set of courses on various topics, and using a wide variety of learning techniques that give actionable insights, and will guide you through using Digital Marketing effectively.
Courses & Topics
Actionable Digital Marketing Training
Turn your weaknesses into strengths. Plug skills gaps in your business. Choose courses and topics from core disciplines of digital marketing that matter. All of our courses and topics are covered at all levels across our three learning paths. Choose your courses and the way you want to be trained today.
Content Marketing
Personas
Email Marketing
Planning & Strategy
SEO
Social Media
PPC - Search
CRO & UX
Google Analytics
PPC - Remarketing & Display
Video
Local SEO
"The Optix session was really informative and helpful in guiding us through the new look GA4. I learnt a lot during the workshop and found the practical tasks particularly helpful for putting the theory into practise. Sam presented brilliantly and gave us plenty of opportunity to ask questions if there was anything we didn’t understand. I came away from the session feeling much more confident as a result of having attended the workshop."
Vicky Walmsley, from TALKWORKS
Attended GA4 Session (Foundation)