We run one new Academy session each month, offering a complete and holistic introduction to the most important areas of modern marketing.
Each session brings together professionals from across industries to explore a key marketing discipline in depth - from strategy and performance to content, analytics, and creativity.
Sessions are delivered live over Zoom from 9:30 am to noon, with short breaks throughout. You’ll take part in breakout rooms to test your learning and finish with a final activity to bring everything together.
Our live format is designed to help you learn directly from Optix experts, ask questions in real time, and share ideas with peers who face similar marketing challenges.
WHATS INCLUDED
LEARN YOUR WAY
The Complete Learning Experience
Build your confidence and capability across every area of marketing with the all-new Optix Digital Academy 2026 programme.
Across 12 months, you’ll develop a rounded understanding of how strategy, creativity, data, and delivery come together to create effective marketing.
Each session is led by a member of the Optix team, offering practical insights, real-life examples, and takeaways you can apply straight away in your role.
Book now using our online booking form to secure your place for 2026.
Learn live from an industry expert
Develop skills for a diverse digital marketing strategy
Build relationships with professionals in similar roles
Walk through real-life examples and ask questions
LEARN YOUR WAY
Optix Digital Academy
The Optix Digital Academy 2026 delivers a full year of marketing development through 12 monthly live sessions.
Each one focuses on a specific discipline - from content marketing, PPC, and analytics to creative strategy and AI in marketing - helping you strengthen both your technical and strategic skills.
Sessions are designed to balance learning and application. You’ll be guided through theory, take part in interactive breakout exercises, and leave with practical ideas to implement immediately.
The new 2026 curriculum also introduces our first-ever Creative session in May, broadening the Academy’s scope beyond Digital Marketing to include visual storytelling and brand communication.
All sessions are delivered live via Zoom from 9:30 am to noon, including breaks and a collaborative final activity to consolidate learning.
Keep an eye out for our new Lightning Talks, delivered throughout the year to explore emerging trends and innovation across digital and creative marketing.
24 February 2026
Content Marketing
Learn how to review your existing content and create strategies that get results. We look at delivering relevant, useful and creative content using text, imagery and video assets that make a meaningful impact
Led by
Barnaby St Anton
Digital Marketing Manager, Optix Solutions
19 May 2026
Visual Communication
Understand how strategic design and visual communication is used to support your brand message and influence audience perception. You’ll learn how to align your brand’s visual identity with what you want people to think and feel
Led by
Samuel Skinner
Creative Lead, Optix Solutions
28 July 2026
Social Media Strategy and Paid Social Media
Social Media isn't always about selling. Discover how to engage your followers, grow your audience, and advertise effectively with a targeted social media strategy and best practice
Led by
Barnaby St Anton
Digital Marketing Manager, Optix Solutions
25 August 2026
E-commerce and Lead Gen - CRO & UX
Learn how to optimise your website for more conversions and accurately track leads beyond the form submission. Connect marketing performance with actual sales outcomes to build a real picture of your online activity
Led by
Graham Taylor
Senior Digital Marketing Manager, Optix Solutions
29 September 2026
Building A Time Sensitive Creative Campaign
Learn how to plan, create, and execute time-sensitive campaigns that deliver impact, from developing the creative concept and preparing assets to managing live execution and post-campaign follow-up for maximum results
Led by
Barnaby St Anton
Digital Marketing Manager, Optix Solutions
24 November 2026
From Metrics to Meaning: Demonstrating Success with Marketing Data
Turn marketing data into a compelling story of success! This session shows you how to visualise performance, highlight impact, and communicate results in a way that engages stakeholders and drives smarter decisions
Led by
Samantha Smith
Data Lead, Optix Solutions
8 December 2026
AI in Marketing / Digital Strategy
Explore how Generative AI tools can be used by marketing professionals, with practical guidance on best practices, common pitfalls, and ways to get the most value while maintaining human creativity and strategic control
Led by
Samantha Smith
Data Lead, Optix Solutions
ZZAP!
Lightning Talks
Alongside our monthly live sessions, 2026 also introduces Lightning Talks - short, insight-led sessions designed to share emerging trends and fresh thinking in digital marketing. These talks are planned later in the year so we can respond to what’s happening in real time, ensuring each one is genuinely bleeding edge and focused on the most relevant developments.
Because the topics evolve quickly, titles are only confirmed a few months in advance. This gives us the flexibility to explore the ideas, innovations, and shifts that matter most to marketers right now.
Unlike the more hands-on Academy sessions, Lightning Talks focus on fast knowledge transfer. You'll hear directly from Optix specialists about the changes shaping the digital landscape and what they mean for your work.
Whether you're looking to stay ahead of the curve, sense-check your strategy, or simply keep your thinking sharp, Lightning Talks offer an easy way to stay connected to what’s changing in marketing.
UPCOMING TALKS
Lightning Talks are delivered live via Zoom and last up to 1 hour. For more information, contact xenia@optixsolutions.co.uk.